Opportunities and recommendations
"TRP has strong fundamentals — a loyal audience, proven referral engine, and deep content library — but is leaving significant revenue on the table through fragmented execution and underutilized assets."
Current campaigns show signs of audience fatigue. Same creative running too long. Frequency metrics are elevated. Cost per lead has increased significantly over last 6 months.
Four "seasons" of clients, two podcasts, multiple programs, regional variations. The marketing tries to speak to everyone and ends up resonating with no one. No clear, unified value proposition.
340+ episodes of valuable content sitting largely unutilized beyond initial publish. No systematic repurposing. No retargeting of listeners. No clear CTAs driving to offers.
Kill fatigued creative and audiences. Rebuild campaign structure with fresh angles. Expected improvement: 30-50% reduction in cost per lead within 30 days.
Create custom audiences from podcast listeners. Run targeted ads specifically to warm audience. These prospects already know and trust TRP — just need the right offer at the right time.
60% of leads already come from referrals — but it's happening organically. Systematize with automated referral requests at key moments. Could increase referral volume 20-40%.
Every podcast episode should become: 3-5 social clips, 1-2 blog posts, 1 email newsletter, ad creative, and SEO content. 340 episodes = 1,700+ pieces of content waiting to be created.
"TRP doesn't need more marketing activity. It needs the right marketing activity, done consistently, measured accurately, and optimized relentlessly."